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Clique-happy Social Media

Cliques have always had a negative connotation, beginning with what we remember from our high school days. The “power elite” popular kids excluded us from the underage drinking parties on weekends, and...

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Social Media Faux Pas: Even Easier Now to Commit Them

It’s a given that involvement in social media demands us to be omnipresent. We need to be available and accessible to our friends and fans in all places at all times in order to respond to those who...

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Do you have FOMO?

Sounds like a disease, right? Oh, it is. FOMO is the “fear of missing out,” as the New York Times cleverly reported this past week. The cause: Facebook – and other social networks that can’t notify you...

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Favoriting Tweets: The Easiest Way To Keep Up on All Your Social Media/PR...

Time and time again, the simplicity of Twitter has been undermined. And simplicity is a beautiful thing when noise in social networks is never going to go away. Even stories in the news might be...

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With Your Twitter Pitch, Where’s the Timehook?

Oh Twitter… receiving a suck notice , being told it has a stickiness problem. Are you really still useful to PR pros, if not just for helping us craft more weighty headlines in 140 characters? Besides...

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PR Pro’s New Title: Content Marketers

Is it me or is PR not actually evolving and instead completely disappearing? It’s safe to say that you can start calling all PR people “marketers.” Why? We’re all about marketing strategy now; we’re...

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